The Founder

Joe Kingland, CISSP

Entrepreneur. Cybersecurity veteran. Builder of companies and the AI teams that run them.

Joe has spent over two decades building and securing IT operations — from nuclear submarine systems in the U.S. Navy to directing IT for Anytime Fitness's 4,000+ franchise locations, to serving as Chief Security Officer at Self Esteem Brands across 14 countries.

Since 2011, he's founded and scaled six companies under the Manage Infinity group — including Blue Team Alpha (cybersecurity incident response), Palisade Technology Solutions, Franchise Technology Group, and Klok Labs — building each from the ground up into multi-million dollar operations.

Then he did something different: he deployed AI agent teams across his own operations. Not as an experiment. As the actual workforce. They screened candidates, tracked performance, analyzed sentiment, generated reports, and managed operations — alongside his human team.

It worked. Catalyst is what happened next.

Catalyst founder background

Background

CISSP Certified — Information Systems Security Professional

6 Companies Founded — Cybersecurity, IT operations, and AI

Serial Entrepreneur — Multiple companies built from the ground up to multi-million dollar operations

U.S. Navy Veteran — Nuclear Submarine Service, 2x Navy Achievement Medal

Global Experience — CSO across 14 countries at Self Esteem Brands

EO Member — Entrepreneurs' Organization, MN Chapter

Our Origin

Built for Ourselves. Packaged for You.

After fifteen years of building cybersecurity and IT companies, Joe faced the same problem every operator faces: too much work that didn't need a human, not enough budget to hire for every gap, and AI tools that promised everything but delivered chatbots.

So he built something different. Private AI agent teams — not assistants, not copilots — actual agents with defined roles, running on his own infrastructure, handling real work across his portfolio of companies. HR screening, performance tracking, financial analysis, security monitoring, management reporting. All done by AI agents working alongside his human team.

When other companies started asking "how did you do that?" — Catalyst was born. Same architecture. Same battle-tested workflows. Now deployed and managed for companies that want the results without building it themselves.

Why Us

What Makes Us Different

We Use What We Sell

Every product and service we offer runs in our own operations first. If it doesn't work for us, we don't sell it to you.

Privacy by Design

Your AI agents run in your environment. Your data and orchestration stay under your control. No shared models, no data leaving your building.

Progressive, Not Disruptive

We don't rip and replace. We add AI capabilities progressively — layer by layer, at your pace.

Mission

Optimize Every Workforce

The future of work isn't human vs. AI — it's human with AI. Our mission is to give every company access to AI-powered workforce optimization that was previously only available to tech giants.

Private AI agents. In your environment. Trained for your business. Managed by experts who've done it before.

Vision

The New Standard

Within five years, every competitive company will have AI agent teams. The question isn't if — it's who builds them and how they're managed.

We're building the platform and the expertise to be the answer. From initial AI deployment through full workforce optimization, Catalyst will be the standard.

Our Values

How We Operate

These aren't wall decorations. They're operational principles that guide every decision we make.

Results Over Theory

We don't sell ideas — we sell outcomes. Every engagement is measured by what actually changed in your operations.

Privacy Is Non-Negotiable

Your data is yours. Your AI agents run on your infrastructure. We will never compromise on data sovereignty.

Honest Partnerships

If AI isn't the right solution for something, we'll tell you. We'd rather lose a sale than lose your trust.

Extreme Ownership

A principle Joe brought from the Navy. We own every outcome — good or bad. No excuses, no finger-pointing, just accountability.

Continuous Improvement

AI gets better over time. So do we. Every deployment teaches us something that improves the next one.

Build to Last

No duct tape solutions. We build infrastructure and processes that scale, adapt, and endure.

Our Approach

How We Work With Clients

01

Understand

We start by understanding your business — your workflows, pain points, team structure, and goals. No cookie-cutter assessments.

02

Design

We design an AI agent team and deployment plan tailored to your needs. You see the full plan before we build anything.

03

Deploy

AI agents go live in your environment. We handle setup, training, and integration with your existing systems.

04

Optimize

Continuous monitoring, tuning, and improvement. Your AI team gets better every week, and we help you expand as ROI proves out.

Ready to Talk?

One conversation. No pitch deck. Just a real discussion about what AI agent teams can do for your business.

Schedule a Conversation →